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The Santana Row iPhone App wins national award!
Wednesday night in Chicago, the International Council of Shopping Centers (ICSC), the trade organization for the shopping center industry, awarded Santana Row’s iPhone App its 2010 ICSC U.S. Maxi Award in the category of New Media! Santana Row’s General Manager Tom Martin was on hand to accept the award.
The Maxi Awards are given to the most successful and innovative shopping center marketing programs in categories such as Cause Related Marketing, Sales Promotion, Business to Business, and New Media, which was a new category this year. Santana Row was one of more than a hundred nominees and was one of 11 finalists in the New Media category.
Congratulations to Santana Row Marketing Director Collette Navarrette and Silicon Valley agency Coakley Heagerty, who together conceived and developed the award-winning App!
If you have an iPhone or iPod touch and haven’t yet downloaded the App, what are you waiting for?? Users not only get Santana Row info at their fingertips, they also get special discounts and other rewards that they can’t get anywhere else.
And for you Blackberry users out there, don’t worry… we’ll be unveiling a version of the App for Blackberry later this year!

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