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  • Aug 05, 2011 - 12:23 PM
  • Posted by Santana Row
  • Category Beauty, Accessories, Events

Featured Store of the Month: 100% Pure

At this day in age, we all know how important it is to be environmentally friendly, but no one seems to know it as well as 100% Pure, Santana Row’s only store dedicated to cosmetics. This store is as their name says – they are 100% organic and “pure”. To make their cosmetics (which is done right here in San Jose, CA), they use no cancer-causing, skin-irritating synthetic chemicals, chemical preservatives, harsh detergents, artificial colors, artificial fragrances, or any other unhealthy toxins. Instead, they use all natural and certified organic ingredients, which are not only better for you, but better for the environment. 100% Pure is the first and only company in the world to pigment their make-up with, get this, the skin of fruit and veggies! But they don’t just stop there. This company and its founder, Susie Wang, are completely dedicated to be harm free to the environment and to animals. Almost every product created by this company is 100% vegan, and no product is ever tested on animals. The only ingredient they use that is not vegan is honey, but it is still vegetarian and produced by free range bees! The packaging they use for their products are made of recycled papers, plastics, glass, and soda cans, and the labels are printed using vegetable ink. When you visit their store on Santana Row (which is celebrating their one year anniversary this month!), the hardwood used for the floors was salvaged from an old ship. The thing that really stands out about this store is that they have made sure to cover every angle – their attention to detail is unparalleled!

But what’s the best part about this make-up? It really works! Just because this make-up is made differently than other make-ups on the market does not mean you’re settling. Almost every kind of make-up you can get from 100% Pure is packed with anti-oxidants, which in case you didn’t know, are amazingly good for your body and your skin. And since your skin absorbs 60% of what is put on it, wearing anti-oxidant rich make-up is good for both your face and your health! You also won’t be settling for make-up with limited or dull colors. The colors are vibrant and lasting. Don’t believe me? Just check out the red lipstick below. (Don’t forget to read the ingredients – my favorite part!)

100% Pure

As if all the things I’m saying aren’t enough to convince you, it gets even better… the products are actually affordable! For example, a container of foundation is only $32, and for make-up that is healthy, environmentally and animal friendly, and locally made, I’d say that’s a pretty great price! PLUS, for the month of August at 100% Pure, if you bring in any kind of clean dog supplies (toys, food, blanket, etc.), you will receive 25% off your purchase! This is part of 100% Pure’s “Doggie Compassion Campaign”. The supplies that are brought into the store will be donated to a local organization that helps rehabilitate pit bulls that have been abused. Just one more way that Susie Wang and 100% Pure are dedicated to the well being of animals.

What are you waiting for? Stop by Santana Row’s 100% Pure today. And don’t forget to bring supplies for dogs for your 25% off!  

100% Pure

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