A Sweet Peek inside the Sugarfina + Sanrio Pop-Up

To celebrate the launch of our new limited-edition Sanrio® ❤ Sugarfina holiday collection, we’re on the road with Hello Kitty® and her supercute friends! Read on for a behind-the-scenes look inside the gingerbread pop-up shop inspired by our new collection!

First stop? San Jose! We kicked off our tour at Santana Row, Silicon Valley’s premiere shopping destination. Fans were greeted by Hello Kitty® and Gudetama, and enjoyed fun photo opps aboard the gingerbread train.

Hello Kitty welcomed fans to her Sweet Retreat, a life-sized replica of our adorable new Sweet Retreat Candy Bento Box®. Guests sampled candies from the new collection, including treats inspired by two new characters, Pompompurin and Tuxedo Sam. This winter wonderland was the perfect way to start the holiday season in supercute style!

Follow along on Instagram to find out where we’re popping up next! Looking for a supercute holiday gift for a Sanrio® fan? The new collection is available for preorder now online, and coming soon to a Sugarfina boutique near you!

Summer Music Series The Summer Music series is back and we are ready to groove with you every Tuesday in July from 6-8pm with FREE live music.

Bring your blanket or chair and enjoy live music in Park Valencia!

Tuesday, July 30th – Lumberyard,  British Pop, Alternative, Melodic Pop Rock 

LUMBERYARD is a "good-time, foot stompin' classic rock, funk, soul, techno dance band." The name came courtesy of the late, great Jeff Slingerland. The word LUMBERYARD seemed to be earthy yet not to dirty, obtuse yet still reaky with clarity, appealing un-repulsive and lastly; visually stimulating. Men think of building workshops and women think of knotty pine. Somehow it works... 

The music itself flows from the "great fountain of musical gestation" era, imho, 1965-1975, plus some 80s-90s thrown in for a good, slightly salty/sweaty flavor. Here can be found many of the musical building blocks/primordial stew, if you will, of the pop/rock/blues/funk/spoken word disco/temporal formats that constitute our song list. It harkens back to the day when an orange haired person wearing a powder blue leisure suit on trumpet could "jam" (to improvise over a designated chord structure and/or sometimes just one chord) with a leather clad 18th Century Dandy on swizzle stick not to mention the platform shoe wearing bassist in a green neon nurse's uniform. Difficult to imagine in this uptight Twittery Facebooky Googley Internet Webs (sic) modern day world...

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Santana Row

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