Oakland-based 100% Pure produces all-natural bath and body, skin and hair care products that are produced without synthetic chemicals, artificial colors or fragrances, harsh detergents or other toxins. Founded by Susie Wang, it is the first and only cosmetics brand in the world that uses antioxidant-rich fruit and vegetable pigments to color its cosmetics. 100% Pure products have been featured in the pages of O, The Oprah Magazine, InStyle, Lucky.