Design Within Reach provides easy access to well-designed furniture traditionally found only in designer showrooms. This San Francisco based company is a one-stop resource for some of the most exciting furniture designers internationally. Founder Rob Forbes, a professional designer himself, sums it up this way: "The desire to deliver great products to a broader group of people and to elevate the interest in legitimate design, has been here since the Bauhaus. Our goal is simply to accelerate the way that design gets to the public and to take advantage of the most current technology in this process. In Europe, furniture design is taken more seriously and the public has greater access to well-designed products. We expect to emulate that."